Falsehood: the one you’re used to. Truth: the one you need. Revolution: the one that’s about to go down in Italy. This is the mantra championed by the fourth mobile operator when it arrived in Italy: iliad, the young and innovative brand from across the Alps, wanted to start from scratch and rethink everything, confining the bad reputation that had eroded trust in mobile companies to the past. An ambitious mission, powered by the determination to turn the tables, rewrite the rules and revolutionize the world of mobile telecommunications. From this, an integrated communication campaign was created, positioning itself with force and clearly declaring its message across all available media, with the goal of creating a relationship with the consumer built on transparency and the solidity of the brand. #Rivoluzioneiliad is the promise of change, the ability to distinguish between fake and honesty, and a message that is as revolutionary as it is simple: always tell the truth.