After asserting itself as a brand that champions the truth within the world of mobile communications, iliad shows us the effect of its entry into the market. By tackling the thorny issue of ambiguous offers and hidden costs, the truth can no longer be hidden. Hence the concept of the campaign: “When you discover the truth, you see nothing else.” With an irreverent and provocative tone of voice, iliad strengthens those values which secured its success: transparency and simple offers. And in this commercial, transparency takes centre stage and says what everyone knows but few have the courage to say.