#DisegnamiUnSorriso (#DrawASmileOnMe) is an initiative organized by Bennet that encourages children to draw their most beautiful smiles onto virtual face masks. The whole campaign has been developed on a new website (https://disegnamiunsorriso.bennet.com/), on the brand’s social networks and in the stores. A way to let everyone smile again, virtually and concretely, through a donation to the Fondazione Umberto Veronesi, in order to support scientific research on childhood cancer.