AUDI SERVICE – THE ROAD TO TRANSPARENCY

Audi Service

Audi Service has always stood for excellence, thanks to skilled mechanics who are able to take care of every Audi, preserving their value over time.

Now, with the “Prezzi Chiari” initiative, transparency becomes the symbol of every maintenance work and is reflected in every mechanical component of the car. For performances in the public eye.

CUPRA e VR46 Riders Academy – NIGHT RACE

A celebration of the partnership between CUPRA and VR46 Riders Academy, two young and visionary brands that have passion as a shared value. In the beautiful setting of the Ranch of Tavullia, some of the riders have not resisted the temptation to compete in an exciting night race aboard CUPRA Born, the first 100% electric car of CUPRA.

VOLKSWAGEN – SAFELIST

29% of car accidents are caused by speeding.

It is scientifically proven that our driving style is influenced by the type of music we are listening to, which unconsciously makes us drive following its rhythm.

This happens because the BPM (beats per minute) of a song positively affects our heart rate, leading us to exceed speed limits.

 

Being an automotive company with a strong focus on safety, Volkswagen decided to offer drivers a solution to this problem. Together with scientists and musicians, we have developed an algorithm that can determine the perfect BPM to stimulate driving within speed limits. This is how we created Safelists: four playlists that specifically help driving within speed limits depending on the type of road: Country Road List, Urban Street List, Motorway List and Suburban Road List.

You could always feel the safety of a Volkswagen. From now on, you can also listen to it.

Progress is measured in emotions.

In the evocative setting of the Ampezzo Dolomites, Audi tells how the attitude to innovation derives from the desire to always get involved and overcome one’s limits. Because this is the only way to achieve advanced and exciting performances, while fully respecting the environment. Starring: 100% electric Audi RS e-tron GT and Kristian Ghedina, Italian ski champion and racing driver, capable of representing the idea of progress according to the House of the four rings.

Lamborghini Aventador ULTIMAE – Timeless

Those that we now consider world icons have not always been: only those who make initially misunderstood and radical choices, over time, can achieve this status. This film tells the journey beyond all convention and expectation with which Lamborghini Aventador manages to escape the temporal dimension to become “timeless”.

The forgetful

When you don’t have to pay the installments of your new car for 3 months, you can even forget you have bought it. This is what happens in the 2 commercials of the new campaign for the SUV range. A Volkswagen style message that emphasizes how even the purchase of a new car can be experienced without worries.

Audi Sport. Oh what fun it is to ride.

Thanks to the New Audi RS 6 Avant, doing something nice for others at Christmas doesn’t mean forgetting about ourselves: there’s always a good excuse to drive and enjoy the emotion of thrilling performances.

Volkswagen – New PoloList

There are over 130 million premium accounts on Spotify, users who pay every month to enjoy the service without ad interruptions. That’s why, to launch the New Polo on this platform, we published the New PoloLists: 4 playlists which, including some of the most loved songs by our target, describe 4 surprising aspects of the New Polo when they are read in order.

How? The titles of the songs have been organized to compose a storytelling on the related features. An original way to transform even a playlist into a new media, bypassing the limits of this platform that doens’t provide advertising contents to users with a premium account.

Always ready for change.

Life is full of changes. And we can all experience them best with Audi: The Original Accessories, the Audi Collection and the Kids line help us to face any change in the right way.
This is the concept behind the new multi-subject campaign signed by Audi Service. Three films that stage Audi’s ability to always meet the needs of our lives, in an ironic and modern tone.

Sorry

Volkswagen launches a new range campaign dedicated to 5 models, offering the first 3 installments, maintenance and health insurance.

An offer to be seized with both hands, designed to be within everyone’s reach. Or rather, almost everyone. Because those 5 astronauts who are currently in space cannot really take advantage of the opportunity.

To the tune of Brenda Lee’s I’m Sorry, we remind everyone that this new and advantageous offer is now available, but only on Earth.