Minds of Change

With the project “Minds Of Change. We support the idea of change”, the Swedish giant highlights its commitment to supporting Italian minds that aim to improve the health of our planet through green projects and ideas.

 

If it is true that living in a pleasant, stimulating and inspiring environment facilitates the development of ideas, who better than IKEA can actually put this into practice?

This is why the brand sustainably redesigned way the interior spaces, from domestic environments to the most chaotic work environments, of three Italian scientists who are working on 3 major projects related to the future of the planet and the humanity that inhabits it.

 

A campaign whose videos and branded content were not only designed to present our three testimonials and support their ideas, but also to inspire as many people as possible to change.

 

#DisegnamiUnSorriso

#DisegnamiUnSorriso (#DrawASmileOnMe) is an initiative organized by Bennet that encourages children to draw their most beautiful smiles onto virtual face masks. The whole campaign has been developed on a new website (https://disegnamiunsorriso.bennet.com/), on the brand’s social networks and in the stores. A way to let everyone smile again, virtually and concretely, through a donation to the Fondazione Umberto Veronesi, in order to support scientific research on childhood cancer.

 

 

For Volkswagen Service, everyone at Christmas deserves a gift, even a Volkswagen

Sometimes we forget what cars have to go through. Cold nights and hot long days. Unpaved roads, potholes, abrupt turns. And this is not all: what about the driver’s false notes when he’s driving while singing at the top of his lungs?
This is why even a Volkswagen deserves a gift for Christmas. And Volkswagen Service is ready to support you, offering a €50 coupon valid for maintenance or purchase of original VW accessories.

GrandVision – “Satisfaction at first sight”

With so many vision, style and budget requirements, finding the right optician is actually harder than it looks. At GrandVision you’ll always find the ideal solution for you. Satisfaction at first sight.

 

 

 

Spring starts from you.

With IKEA we created the concept “Spring starts from you”, a state of mind more than just a season, which develops at home, even with small changes, and then slowly let us open to the world with a renewed creative spirit.

IKEA has driven the arrival of Spring with an articulated communication strategy:

The first big moment came to life in the Carugate store, with a totally “springed-over” entrance, both outside where customers were greeted by a floral signboard, and inside where the first display area was completely enveloped by the explosion of the new season.

 

But that’s not all. IKEA then took its own Spring around the city of Milan with a tram full of green outside and a sensory experience made of sounds and scents inside.

 

Volkswagen Christmas Assist Ball

Is technology always the best answer to every problem? No.

A super-technological Christmas ball that helps reduce energy consumption during the holidays, that nobody needs.