PROTECT THE LOVE

Together with Zurich Connect we created “Protect The Love”, an activity aimed at combating discrimination and hatred towards the LGBT + community.

IKEA – Home’s for book

A special birthday for the BILLY bookstore which turns 40! IKEA celebrates with an entire weekend of festivities, concretizing a reflection related to the reality of reading in Italy: we read always less (in fact, it is estimated that 57.6% of Italians do not read even one book in a year) compared of a continuous increase in new publications (70,000 new books published in 2018). As a result, emerging writers find it difficult to make themselves known to the general public.
Hence the idea of the brand as the bearer of a cultural message, wanting to become a meeting point between the public and writers: a special initiative dedicated to emerging writers that will take place in the IKEA store in San Giuliano Milanese.
For the occasion, thanks to the collaboration with IBS.it, the Italian online bookstore, the Billy bookshops in the store hosted works by authors not yet known to the general public, recreating inside IKEA a real reading circle animated by events, readings to the public, presentations with the presence of the authors and activities to rase awareness among participants on the theme of reading.

Stories of Violence

The project, called #Every15Seconds, comes to life from a fact: every 15 seconds a woman suffers violence. Exactly the time of an Instagram story. Hence the idea of posting every 15 seconds, on November 25th, real stories of victims of violence, for a total of more than 5000 stories published in 24 hours. Stories that will be erased from social media, but not from the lives of these women.

IKEA CHRISTMAS

Christmas is awalys unconventional for the Swedish brand, in line with the usual ability of IKEA to positively change people’s life at home.

Minds of Change

With the project “Minds Of Change. We support the idea of change”, the Swedish giant highlights its commitment to supporting Italian minds that aim to improve the health of our planet through green projects and ideas.

 

If it is true that living in a pleasant, stimulating and inspiring environment facilitates the development of ideas, who better than IKEA can actually put this into practice?

This is why the brand sustainably redesigned way the interior spaces, from domestic environments to the most chaotic work environments, of three Italian scientists who are working on 3 major projects related to the future of the planet and the humanity that inhabits it.

 

A campaign whose videos and branded content were not only designed to present our three testimonials and support their ideas, but also to inspire as many people as possible to change.

 

#DisegnamiUnSorriso

#DisegnamiUnSorriso (#DrawASmileOnMe) is an initiative organized by Bennet that encourages children to draw their most beautiful smiles onto virtual face masks. The whole campaign has been developed on a new website (https://disegnamiunsorriso.bennet.com/), on the brand’s social networks and in the stores. A way to let everyone smile again, virtually and concretely, through a donation to the Fondazione Umberto Veronesi, in order to support scientific research on childhood cancer.

 

 

For Volkswagen Service, everyone at Christmas deserves a gift, even a Volkswagen

Sometimes we forget what cars have to go through. Cold nights and hot long days. Unpaved roads, potholes, abrupt turns. And this is not all: what about the driver’s false notes when he’s driving while singing at the top of his lungs?
This is why even a Volkswagen deserves a gift for Christmas. And Volkswagen Service is ready to support you, offering a €50 coupon valid for maintenance or purchase of original VW accessories.